Designing the Bank of the Future

The banking environment has been evolving in the last few years, but other change agents will impact it in the future, stemming from a new era of customer needs and behaviors. CEMS students from Bocconi University had the unique opportunity to work on a Business Project with UniCredit’s in-house consulting unit, to design the role of a retail bank in ten years’ time, in terms of value proposition and services offered to individuals, distribution channels and potential partnerships with companies. UMC, the UniCredit Management Consultancy unit conceived the project and acted as partner of the CEMS team regularly during the three-month project lifecycle. CEMS interviewed the students, professor and company employees involved in the project.