A co-creation of Professor Phillip C. Nell from WU, Vienna University of Economics and Business and Professor Diego Stea from Copenhagen Business School, this block seminar was developed based on a discussion between the two about conventional approaches in classic strategy courses. In contrast to classic approaches, this course uses insights from the behavioral sciences and focused on the fact that, after all, strategy is crafted and implemented by humans. Thus, we focused on perceptions, logical fallacies, and cognitive biases that human beings frequently suffer from, so as to provide new insights on the strategic management of organizations.
Through this course, the students learned how the adoption of a behavioral perspective provides important insights into the way strategy is crafted and carried out in practice.
